8 Primary colors and their impact on website perception

In this post, we will discuss 8 primary colors and their effects on users' website perception to find out which colors are suitable for specific messages. To better understand your website, you need to hire our website design agency Corpus Christi. 

Let's start with red

1.    Red: The Color of Power and Urgency

Red portrays passion, urgency, emergency, courage, survival, and aggressiveness, but its shades have slightly different meanings.

Shades of Red

· Dark red: luxurious, authoritative; suitable for companies selling high-priced products and services, educational institutions

·  Bright red: exciting: great for beverage, food, entertainment, energetic, adventure companies

The improper use of red can make you/the site look: overbearing, quick-tempered, resentful, violent, brutal, oppressive, angry, and aggressive.

2.    Blue: The color of Trust

If you want trust,  productivity, and calmness, so blue is the right choice. It gives people a feeling of peace and serenity.

Unlike red which makes people feel the urgency, blue let them bide their time and choose at their pace if they believe in the company word and the company values.

Shades of Blue

·  Light blue: creativity; great for creative and tech companies

· Dark blue: Trust; great for companies that need to build beliefs like financial institutions, intelligence, government organizations, healthcare, and corporations

3.    Green: Balance, Money, and Nature

Most people don't know that green is in the center of the color spectrum, making it the color of equilibrium, balance, and calm.

It is a varied color that would work great in most industries. Its variations matter less than in other colors.

That makes green perfect for the health and wellness industry, eco-friendly or organic products, and tech companies.

4.    Yellow: Creative, Playful, Unique

It is no accident that happy people are primarily described as "sunny."

Yellow is the happiest color, and that feeling you optimistic, excited, and open to opportunities.

Companies that want to excite cheerful feelings - like travel agencies or children's party organizers – would mostly use yellow to come across as friendly and delightful.

Yellow also works excellent in differentiating brands as creative, out-of-the-box types.

5.    Orange: Durable, Urgency, Confident

If you want to send a sense of importance in a non-intrusive way, orange can be better.

It combines the cheeriness of yellow and the urgency of red, so it's a great way to come across as durable and confident.

6.    Purple: Success, Sophistication, Imagination

Purple is the color of sophistication and luxury, but its shades have slightly different impressions on perception.

Shades of Purple

· Light purple: appeals to women's sense of class and sophistication; great for companies selling products to women like jewelry and beauty items.

·   Dark purple: serious, gloomy, mysterious, luxurious

7.    Black: Classy, Bold, Different

Black is more sophisticated than purple; it is suitable for those brands which cater to the wealthiest clientele.

You can use black to create a high level of contrast, helping a website in any industry make a bold statement.

8.    White: Friendly, Sophisticated, Classy

When in doubt, use white.

White is fuss-free and simple but still classy, creative, sophisticated, inviting, and friendly.

White is best paired with solid and loud colors to create a clean, minimalist effect that is still easy to read.

So now you are looking for website design company corpus Christi, for the website design services in corpus Christi. Knit Infotech, a website design agency in Texas, can be a better option for you.